While it sounds like a fad diet, “Master Cleanse” has been around for more than 50 years, initially developed to treat ulcers. Will you lose weight on “Master Cleanse”? Sure. Beyoncé lost weight and you likely would, too. The problem, as with most detox plans and other fad diets, is that you’ll regain the weight when you stop detoxing. And you can’t stay on “Master Cleanse” forever without running the risk of doing real harm to yourself. Other detox plans are perhaps less extreme by including fruits and vegetables, along with a lot of juice. It’s no surprise that detox diets have a celebrity following, either. Gwyneth Paltrow, Oprah, and Bill Clinton have all jumped on the detox bandwagon at one point or another.
“Early on in my practice, when I would notice that people had real addiction to sugar, we’d start trying to wean them of sugar or limit their intake or eat in moderation … but the word ‘moderation’ is so clichéd and not effective,” Alpert said. “It was just ineffective to ask people to eat less of something when they’re struggling with this bad habit. You wouldn’t ask an alcoholic to just drink two beers.